Nowadays, a lot of brands are launching NFT projects. In this blog post, I will list four NFT projects by major brands.
Adidas NFT: Into The Metaverse
Adidas together with BAYC, Gmoney, and Punks Comic launched Into The Metaverse. This NFT offers a virtual wardrobe that buyers can wear in Metaverse and physical clothing that matches the virtual one. Adidas released this NFT to find a new way to engage with its fans and join the forefront of creativity. The blockchain used in this project is Ethereum.
Budweiser NFT: Budverse
Budwiser also teamed up with an ex-Miami heat pro basketball player, Dwyane Wade, who is also the co-founder of no-alcohol and zero sugar beer the Budweiser Zero beer, and launched its first-ever NFT. This project was led by VaynerNFT, the NFT consulting company from GaryVee. These exclusive collectives include utility NFTs that are supplied with digital art assets and a mix of physical merch and even a chance to meet with Dwyane Wade himself. Also, 100% of the profit earned by this project went to organizations that support minority communities through making social changes. The blockchain they use is Ethereum.
Coca-Cola: Friendship Box
For Coca-Cola we spoke about its pixel soda before when we talked about how brands are using Metaverse. Coca-Cola also launched its first-ever NFT project called ‘friendship box” with Virtue and Tafi. The auction for the NFT was held and gathered the maximum bid of more than $575,000. With this high of a price, you may be asking, “what are they buying?” The friendship box comes with a digital vintage Coca-Cola cooler with dynamic motion and illumination with three other items inside: a custom-designed Coca-Cola bubble jacket that can be worn in Metaverse, a sound visualizer of iconic and well-recognized Coca-Cola pouring sound, and a 1948 Coca-Cola artwork featuring friendship card. The winning bidder also gets a real-life refrigerator filled with Coca-Cola. The blockchain used in this project is Ethereum.
Gucci NFT: Vault Gucci
Gucci has its Metaverse called “Gucci Town” on Roblox. Gucci also owns some space on SandBox. You can see their property on this SandBox Map. Gucci published their first NFTs partnering with 10KTF and Superplastic. The story goes, when the Italian designer and the creative director of Gucci, Alessandro Michele, meets Metaverse World-renowned craftsman Wagmi-san who is most known for making digital accessories in 10KTF (a virtual shop) inside of New Tokyo, a floating city in a digital universe. Alessandro gifts Wagmi san with three digital magic groups that can be bought by only three groups of people, namely people who are members of the Gucci Vault Discord community, PFP holders, and people who live in New Tokyo Metaverse where Wagmi san is located. This magic globe will turn into NFTs and the holders will receive the custom outfit for their digital avatar designed by Gucci X Wagmi-san.
Gucci also launched another NFT with Superplastic named: SUPERGUCCI. SUPERGUCCI
Is ultra-limited handcrafted sculpture NFTs only available for limited 5000 pieces. SUPERGUCCI first became available to the community of Superplastic then an hour later became available for people who were already part members of Gucci Discord Community. Both of these projects used Ethereum.
We introduced four major brands who launched NFT projects in this blog post. I am excited to witness more interesting ways brands will experiment with NFTs to open a new avenue to connect with their fans. Now we are curious to know which one was your favorite and why? Let us know in the comment!